Consept of Fashion Photography for Summer 2012
Consept of Fashion Photography for Summer 2012
Entering the new year, all the fashion brand re-displaying their newest ads in reputable magazines. After the site was observed by Fashionista, there are several trends that embraced the photographers and brand for Spring / Summer 2012 this time.
There is a similarity or resemblance to the concept of an advertising campaign this summer. This concept of photography she is trends for the next six months.
In the car
Galliano ad featuring a young couple were relaxing in a convertible car with the background color of green grass sketch. Another case with Isabel Marant ads featuring models like to play in the car. Car paint bright colors seem to play an important role. While Jill Stuart to take a visual model that was lying on the backseat of a car with a romantic fashion.
Outside the car
The concept of this photo looks casual, relaxed but also masculine. In contrast to pose in a car that is more feminine aura.
Prada took a film set in ’50s retro shades. Against the backdrop of bright blue sky is supported by a vintage motel decor, then made similar poses model like pin-up girl in that era.
Differences with a more edgy Givenchy. He brought the car to the nuances of the surfer. With a backdrop of sea and the model laid out like a surfer, then setting the images look like in California with a dark sound.
Flirty seductive impression that displayed by brand Kurt Geiger. Model with a leaning lazily directed style in front of the hood of a car with a background of gray asphalt road.
Dog
For animal lovers, or more precisely in this concept, pets, and they bring in a photo session. The dog seems to favorites this season.
In Longchamp ad campaign, a top model Coco Rocha posing with a dog that is quite large in size. They also appear to interact and send a specific message.
Another case with Bally ads that use dogs only as a sweetener or a complement. Of the many models that pose, he was placed on the floor and give a warm feel of the whole visual.
Flowers ‘Bird of Paradise’
Flowers ‘The Bird of Paradise’ into plants that will be booming this season. Riccardo Tisci designed menswear collection for Givenchy, as seen in Givenchy ad campaign, with nighttime beach backdrop is perfect paired with floral motifs with ‘Bird of Paradise “color is very striking.
While Max Mara chose to use the flowers ‘Bird of Paradise’ as a very attractive accessory to complement the model poses with wear pastel dress.
Pastel colors
Pastel colors give the impression of a very cheerful. As seen in the ad Jill Stuart. The color of baby pink and baby blue give the impression of a very girlie and cute, but the pose of the model adds the impression section.
As with the Mulberry, which uses background colors such as circus, and balance it with green and yellow color blocking on the model, crowded but still looks visually appealing.
Louis Vuitton indulge our eyes with the style in the 50s. With a background of shades of pink cafe, complete with the fashion models that are brightly colored.
Ancient buildings
Italian fashion design house eventually return to their roots-as-to the ancient roman spring 2012 ads. Moschino for example, want to show the impression of the vintage clothing that is black and the right in front of the Colosseum of ancient buildings.
While Valentino take advantage of ruins of ancient buildings with high walls to create the impression of elegance, according to the dress worn by the model. As with the Dolce & Gabbana who want to still look edgy with black domination on the clothing and background of the stairs an old building.
Sea
Bottega waveform utilizing water in the background, dressed in green and brown accessories, is impressive down to earth, but still look sexy.
In contrast to Giorgio Armani who want to show the impression of masculine in its ad campaign with a worn suit the model. The background sky on the beach helps to strengthen the visual character of the ad.
While Chanel came out with shades of the 50′s outfit. Vintage impression increases with gray and white.
Smile face
Bally want to show the figure of a career woman who pleased with their work. This is evident from their smiles and the background is a cafe in the mountains that gave the impression remains relaxed.
Section, this is to say by Just Cavalli on its ad campaign. A woman who smiles by wearing a bikini. While Tom Ford came up with the impression of masculine, as in its ad campaign a woman wearing a blue blazer and pants with a smiley face with the width.
Ladder
Donna Karan using the stairs in the background. The impression gained from the use of dominant sexy black color. While Jil Sanders show a sense of mystery. Seen from the concept of the ad with a black background and the model was prevented by giving the impression of shattering glass is very mysterious, but still catchy dress with green colour and red hats with nets are subject to the model. To add a sense of mystery and dark Jil Sanders uses the concept of black and white on its ad campaign.
Dolce & Gabbana featuring the warmth of a family. With a background portrait of the stairs of a house, and the model standing in several different steps, so that the face of the whole model can be seen.
Chair
At Christian Dior ad campaign this season, showing the impression of relaxed but still elegant. Background in a romantic cafe with flowers on his desk, complete with a dress that made the model, such as difficulty is ready for a date.
Miu Miu in their ads using the color-bright and cheerful colors like orange, red, and pink. Stay beautiful and sexy and seductive impression is shown by the pose of the model.
While Balmain came up with the concept of retro and energetic. With the reflection of light colored lights on the background of the room and dress the models give the impression relaxed while partying.
Two models that rely on a couch with gold and cream color on the background, suggesting that Gucci wants impressive luxury. The model was more prominent with a black dress, seemed graceful and sexy.
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